In business terms, a crisis is any unexpected or expected event with the potential to severely impact an organization’s performance. A crisis might be caused by anything from a product recall to a workforce layoff to an inappropriate remark attributed to an executive in the press. All crises have the potential to set off a public chain of events. Our goal is to prevent an event from becoming a true crisis, or to manage a crisis to minimize the impact on our client’s reputation, employees, products, customers, investors, and ultimately, bottom line.
Kettleson Group partners are recognized among the leading crisis counselors in the Northeast, having managed hundreds of difficult situations across a broad spectrum of business and non-profit sectors. These highly knowledgeable senior-level experts strategize, plan, and execute all communications activities surrounding a crisis – quickly and deftly. Our plans are designed to reach out to all key audiences in order to lessen the impact of negative news. By communicating to critical target audiences in priority order, on a timely basis, with the right message and the right messenger, we have helped organizations to manage the flow of information during these events.
Preparation for a crisis is critical, and the Kettleson Group offers a variety of products designed to help organizations anticipate the worst. We also have extensive experience in working with clients post-crisis to repair their reputations.
Pre-Crisis
- Crisis audits
- Scenario planning
- Crisis plans
- Crisis drills
- Crisis seminars
- Crisis media training
Crisis Response
- 24/7 crisis response and counseling
- Crisis-specific media training
- Crisis message development
- On-site crisis counseling
- Crisis issues management
Post-Crisis
- Image assessment research
- Crisis recovery programs
- Reputation management programs
